The name and the logo say it all. Great food and coffee located in a relaxing friendly welcoming environment in Brooklyn. The design was deliberately light hearted and casual, with a warm and soft appearance designed to reflect the experience of the store. The visual is easy to translate and it could be applied remarkably well to all the marketing materials.
Dan designed and printed business cards, loyalty cards and signage including mockups of that the premises would look like before the branding package was signed off.
This was a fun, simple project with effective results.