Dan designed and printed a poster series for Treble Cone Ski Resort using an illustrative style as apposed to actual photos, which was the norm at the time.
The poster series incorporated the Treble Cone brand colours of red, black and white. This was the base from which to work a clean style of illustration designed to be attention grabbing. Ski resort posters tend to be plastered in shop windows where they compete for attention amongst other posters that use every colour in the rainbow. By keeping the backing red and the illustrations simple this poster stands out. An elephant is on stilts certainly draws your eye in the context of ski resort promotion!
It is never a bad thing to have a bit of fun while getting your message across!